Have a website built with the help of Magento eCommerce development company? Are you into B2B eCommerce? This article is for you to help you boost sales.

But first, what is B2B eCommerce? When a business provides or takes a service from another business, it is a B2B eCommerce. The parties involved in the transaction are both businesses. Yes, it is that simple.

Do you know the company with B2B eCommerce is opting for the Magento B2B marketplace? Let’s understand everything about the Marketplace, its benefits, and from where to get it built.

Understand B2B eCommerce Marketplace

You have seen many B2C marketplaces, like Etsy or Amazon. However, it is predicted by the end of 2023, 70% of eCommerce websites will have a B2B marketplace. What is the B2B marketplace, and how it helps?

The B2B marketplace brings different businesses (seller and buyer) together to perform the transactions. The marketplace can have a single industry product or a wide variety of products from various sellers.

With the B2B eCommerce marketplace, it will be easier for a business to sell its products to potential buyers. SMEs (small-medium enterprises) often look for the business-to-business marketplace for both buying and selling.

Benefits of B2B marketplace

• Streamlined procurement workflows
• The global pool of sellers and buyers
• Easy uploading and managing product catalog
• Effortless management and tracking of orders
• Lower order processing costs

Types of B2B eCommerce Marketplace:

Based on product types

Vertical: A business transacting products of one category is a vertical B2B marketplace. Here, you will find only one type of product or service.

Horizontal: A marketplace that provides shoppers with a wide variety of products having the same properties or from the same industry is a horizontal b2b marketplace.

Global: The best example of a global business-to-business marketplace is Amazon business. The global marketplace provides a broad range of products from different industries and categories. It is creating an ecosystem that will bring sellers and buyers with both high and lower needs together.

Based on the business model

Products: A product-based marketplace platform connects businesses for the fulfillment of product supply. It will have sellers and buyers dealing with different products.

Services: The name itself suggests, that a service-based marketplace brings together businesses providing services.

Hybrid: A Hybrid marketplace is for both B2B, B2C, and C2C transactions. It includes more than one type of business model selling products or providing services.

How Magento B2B Marketplace benefits every intent?

With the trending shift to the marketplace, don’t let your business left aside. Marketplace provides numerous benefits to leverage. A Magento development company will help you in creating a b2b marketplace.

Builds Brand Presence

Physical store shutdowns at the end of the day, but a marketplace will operate 24/7 and 365 days per year. Hence, your brand will be visible to everyone at any time. You might think getting a B2B marketplace is costly but look at the brighter side. With the marketplace, there will be cost deduction on marketing actions, inventory management, and warehouse system, as it will operate everything.

Diverse customer base

With the Magento B2B marketplace, you can operate the eCommerce store in different countries and have a diversified customer base. Your products and services will be available to international companies as well (if you wish to). It will be more comfortable for sellers, manufacturers, and even distributors to attract a wide range of audiences or buyers for the provided products and services.

Optimize customer relationship

Who said you can’t build a customer relationship by online selling? Magento B2B marketplace allows you to chat with the customers and build a long-term business relationship.

As mentioned in the above section, a business-to-business marketplace is an ecosystem that gathers vendors and purchasers to make a fruitful transaction. You already know, marketplace runs 24/7, so you can provide professional help to the customer and create a long-lasting business relationship.

All these factors will boost your sales for a good reason. Along with that, you will also have another source of income as well from the marketplace. How? You can generate profits from commissions, subscriptions, advertising fees, etc.

Why choose Perception System for Magento B2B Marketplace?

Perception System provides Magento web development services and is one of the best among the others. It is building Magento marketplaces with expertise for the past 7-years. To date, they have created a dream project for every brand that is now earning ample profit with a boost in sales.

The ROI on the marketplace is significant. So, get a one for your business too, spike up the sales, and earn maximum profit out of it.

The post Why B2Bs Create Marketplaces to Boost Sales in Magento? appeared first on Perception System.

Online shopping businesses are expanding at a rapid pace. Believe it or not, as of 2021, there are around 24 M eCommerce websites running all over the globe. Even small businesses are opting to enhance their digital presence for their business.

With so much competition, clashes were bound to happen between eCommerce website development platforms. There’s a tough competition going on between Drupal Commerce (2018) and Magento (2008).

Drupal Commerce

Drupal Commerce is a newly launched open-source eCommerce software, which was once known for its content management system. There are 40 thousand Drupal Commerce-developed eCommerce websites, of which 10 thousand websites are live at the moment.

According to BuiltWith, there’s a 0.11% share of Drupal Commerce websites among the top 1 million eCommerce websites.

FYI: Opt for the best drupal web development company to get your eCommerce website properly built and give it a head start.

Magento

Even a fresher in the web development industry knows about Magento. It is a PHP-written eCommerce platform specifically designed for developing eCommerce websites by Adobe. It can carry out inventory management and marketing. There are more than 7 lakh websites created with Magento, of which 2 lakh websites are live.

According to BuiltWith, among the top 1 million eCommerce websites, 1.06% are developed using Magento.

FYI: Almost every eCommerce website built with Magento development company has excellent inventory management, customizability, and scalability.

So, you have already brushed up on the platform knowledge and their statistics. Moving ahead with our actual topic:

Drupal Commerce vs Magento 2

Features

Knowing features help you decide which eCommerce platform to choose as per your requirement. So, have a look:

Drupal Commerce Features

• Content Management System
• Security
• Accessibility
• Multilingual
• Personalization
• Marketing Automation

Magento 2 Features

• Site Management
• SEO
• Catalog Management
• Product Browsing
• International Support
• Order Management
• Customer Accounts
• Customer Support
• Checkout, Payment, and Shipping

Ease of use

None of the platforms are easy to use. You will need highly skilled developers to launch the website. It can be easy if you are a developer yourself.

Both Drupal commerce and Magento 2 have extensive coding needs, so hiring a team to develop and configure the website is beneficial.

The configuration on both platforms requires going through the user guide in detail to understand its working. As both are open-source platforms, the developer has access to the original PHP code, which he/she can customize as per the client’s requirement.

Hosting

As for hosting, the websites created with Drupal and Magento need a high productive server that can sustain high traffic and heavy content. For Drupal, you must select the host with an increased PHP limit as eCommerce websites require more horsepower.

The hosting in Magento is a bit simple as it can be hosted in the cloud, on-site, or via a third party. If you want to launch and run the website entirely on Magento, opt for Magento Commerce Cloud for hosting.

Theme Selection

In Drupal Commerce, you get around 3000 themes that are contributed by other users as well. However, Magento has only 11 paid and 6 free themes across all its editions. The paid themes on Magento can vary from $30 to $499. Choose wisely!

SEO

The main component of the website is SEO itself. You can never neglect the power of SEO. It can take your website higher in rankings and generate more leads.

Drupal Commerce uses the Drupal module to perform SEO activities. You can even integrate Google Analytics, meta-tag systems, robots.txt generators, etc.

In Magento, you can do the proper technical SEO. It is flexible enough to customize plug-ins. The Magento 2 update builds SEO tools into the eCommerce website.

Extensions & Apps

You can download extensions & Apps of Drupal Commerce from the respective directory on the website. Oh, yes! It provides 40,000+ extensions and modules.

As for Magento, it offers 3,500+ extensions that you can find on the marketplace.

Payment Options

You can manage payments and orders with the help of 114 different payment providers. Most of them are well-known providers like Amazon Pay, PayPal, Stripe, etc.

However, Magento supports 12 multi-currency payment gateways that are secure and active worldwide.

It also provides offline payment options, such as COD (cash on delivery), bank transfer, or payment on account.

Content Management

While creating a website, you will need CMS to maintain the web content, edit, create, and publish digital content on the website without much coding. You already know which platform is known for its CMS software.

Drupal Commerce is a combination of eCommerce capabilities and a Drupal content management system. Drupal is known for its CMS, so it will be easy for you to integrate payment streams and domain publicity into content channels.

Magento is a specific eCommerce website development platform, so there’s a lack of proper CMS. However, now it has a dedicated CMS module, which has block-based post-building and drag-and-drop functionality.

Enterprise Level Security & Scalability

Both Magento 2 and Drupal Commerce are ideal from the viewpoint of security and scalability. How? Read below:

Drupal Commerce is one of the trusted platforms for being the most secure eCommerce platform. Its recent security updates protect websites from injection, cross-site scripting (XSS), and cross-site request forgeries.

Magento 1 was vulnerable to DDoS attacks, which caused issues in protecting customer’s data. However, the Magento 2 update has many built-in security measures. It also releases the security patch update regularly.

As said, both Drupal Commerce and Magento 2 are highly scalable. All you need to do is integrate the module and a Drupal Plugin API to add new functionality and resources to the Drupal Commerce-developed website.

On Magento 2 website, you can add up to 250,000 product catalogs with multiple statistics without sacrificing the website’s performance.

Headless Commerce Approach

For the headless commerce approach, you need to integrate Magento 2 and Drupal 8 in website development. How will it work? The user will see the product page as a Magento store, i.e., the front-end will run on Magento. On the other hand, Drupal will handle content from the back-end, including blogs, vlogs, and product descriptions.

With the headless commerce approach, you might create one of the best eCommerce websites with almost zero disadvantages.

Affordable solution

As said above, you will need to hire a team for both platforms. So, keep in mind the expenses to get the website live and running. Still, few points make one of the platforms affordable.

As Drupal eCommerce is a developer-oriented platform, the team will have free access to the code, reducing technical costs. However, you will have to pay for third-party applications and extensions.

Magento has three versions including, open-source, Magento Commerce, and Magento Cloud Edition. Among them, the Magento open source edition is free. However, you will have to pay for the latter two.

Don’t worry! You won’t have to install many third-party extensions and applications in Magento 2-developed websites.

Conclusion

For creating a website with the integration of Drupal and Magento, you will have to go with the company providing both Drupal web development services and Magento web development services.

Both platforms have their benefits. Never select an eCommerce platform based on cost. Consider the niche of your business as both platforms have niche-specific top websites.

The post Drupal Commerce vs Magento 2: Choose the Best One for Your Business appeared first on Perception System.

Let’s imagine you have started a business, you want to expand it that is why you move towards adopting Digital Marketing strategies to take your brand online. At an advanced level, that strategy would include developing an E-Commerce website for your business which would complement the online customer journey for your business. To cater to this rising demand, several E-Commerce development companies in the USA and around the world have come into existence.

However, building an E-Commerce presence for your business is not easy as it seems the process involves multiple steps and is very extensive. The daunting task here is to choose the right framework to design your E-Commerce platform. Here we try to understand the 4 most popular E-Commerce frameworks Magento, Shopify, Woo Commerce, and Drupal Commerce in detail to find out which framework suits your business the most.

1) Magento

Magento, an open-source E-Commerce platform developed by Varien Inc. was launched in March 2008. It is written in PHP language, includes the Zend framework, and uses the MYSQL system for database management. Magento is the most suited E-Commerce platform for small and large businesses. You can start by adding 10 products to your website to an upper limit of 10,000 products.

Pros

• User-friendly customization process for your E-Commerce store, you can do almost anything with your website while using Magento.
• Conducting your SEO using Magento offers you a higher extension and ranking on the Google search results page.
• Online merchants using it have entire control over the code, design, functionality, appearance, and content of the website.

Cons

• You require deep knowledge of coding and computer programming to get your hands on the Magento platform.
• It is an open-source platform but your website hosting will need to be done from other platforms.
• As there are no themes for your website, you will need custom-developed themes either made from scratch by yourself or by third-party developers.

2) Shopify

Shopify was founded in 2004 as an online E-Commerce store development platform. With a global presence, Shopify can be used to develop your website as well as to use the platforms to sell, ship, and accept payments for your online products. It is a SAAS (software as a service) platform as well as a hosting website. Shopify also provides its own payment gateway and is ideal therefore proves to be a great support for brands with physical stores.

Pros

• This platform has 24*7 customer service available by live chats, email, or even phone.
• Shopify consists of 100+ mobile-friendly storefront themes that are pre-designed and easy to navigate across.
• More than 25 different types of payment gateways to provide multiple payment options to your customer, including cryptocurrencies. Yes, Shopify supports accepting payment in Bitcoins or Ethers or even DogeCoins!

Cons

• Although there are more than 100 themes available for the end-user only 10 themes can be accessed free of cost, the rest are paid.
• Unlike other platforms, Shopify charges transaction fees for every sale made through its dedicated payments gateway.
• Shopify only has three different product attributes which do not help in creating a diverse product portfolio.

3) Woo Commerce

WordPress was primarily developed as a blogging platform, but with time it has now become the CMS (Content Management Services) that could be used to develop several websites. It has a wide range of available plugins or E-Commerce platforms, the most popular among them being Woo Commerce. It is such an easy-to-use, simple management, and user-friendly platform that it demands no or very little technical knowledge and expertise to use it.

Pros

• Dozens of website themes to choose from specially designed, and developed to support websites using the Woo Commerce platform.
• Unlimited customization is available. You can create an entire store on this platform with its own personal identity.
• SEO-friendly website which allows you to keep an eye on the rankings, performance, metadata along with well-sorted reports according to their category.

Cons

• This platform lacks proper customer support.
• It cannot be used on websites that do not use WordPress for their content management.
• The base program is free to use but add – ons and extensions can prove to be very costly especially for small and local businesses.

4) Drupal Commerce

Drupal Commerce is a fast and robust CMS platform that has now updated itself to be a user-friendly E-Commerce platform. It gained popularity for its built-in generation tool which has since then made it one of the most desired CMS platforms among designers and developers. It is the best option for an organization that aims to create a trading website from the scratch.

Pros

• The content management system allows you to re-use the same type of content for different types of web pages.
• The platform is complete in itself, therefore you do not need to install add – ons, extensions, or modules for any type of E-Commerce website.
• Allows managing users from the control – panel which enables you to create access points, user groups and easily edit user permissions.

Cons

• The development activities on Drupal Commerce might be difficult to conduct for freshers-level developers.
• It has a complex understand user – interface, and does not have an intuitive CMS which sometimes makes it difficult to master.
• Drupal has very high system – requirements therefore, before switching on to Drupal be prepared for higher hosting charges and forget free or cheap hosting facilities.

Conclusion

There is no doubt about it that given the popularity of it Shopify is one of the most desired E-Commerce platforms you can use to develop your businesses’ E-Commerce website for guaranteeing an overall user shopping experience. Then comes Magento with its unique features but could be quite tricky on some occasions. Therefore, you need to hire a Magento development company to develop a Magento-based E-Commerce website for your business.

If you’re looking for a Magento development company get in touch with one of our advisors today at Perception Systems who have industry-leading expertise in creating Magento-based websites.

The post Magento vs Shopify vs WooCommerce vs Drupal Commerce – Which one is Better for your Business? appeared first on Perception System.

What you might not realise is that Magento involves a good deal of care and attention to keep it in top running order. Find out how to keep your site working hard, and if you’re not technically minded, discover why a Magento management service might be the best option. Here at Perception System, we offer a comprehensive Magento management service, with different packages for different needs. Get in touch with our team to find out more.

Magento is the most popular platform for creating an ecommerce website. If your site has a shop or you are an online retailer, then the chances are you are familiar with Magento and how it works. It is a popular choice for a number of reasons, most notably that it allows a good level of customisation meaning you make your shop fit seamlessly with your websites design scheme and business practices. You can create a shop that suits your style, picking and choosing elements that you require.

Magento also features a feature-heavy content management system (CMS) which can make keeping up to date with your ecommerce platform quick and easy. And in the highly competitive world of internet shopping, staying relevant and up to date is incredibly important in terms of customer retention.

Making sure your site is running smoothly and efficiently is key to maintaining a healthy online presence. If your site goes down or your shop stops working, it can be the difference between winning lifelong customers and turning people off for good. With all the effort you put into bringing customers to your site, to lose them at this last stage when they are making a purchase can be a real blow. And it’s not just total crashes that put people off. Sites that are slow to respond are also frustrating, and with so much choice around, all it takes is a slight delay and potential sales are lost as customers look elsewhere.

In order to avoid losing customers and maximise the potential of your eCommerce site, you need to think about regular maintenance and support for your Magento site. Here’s how to ensure that you are getting the very best kind of Magento support and maintenance.

Upgrade to the latest version

If you’re not running your Magento site on the latest version, then you are not taking full advantage of all the latest features and benefits that Magento offers. Although they continue to support older versions, it is only the newer versions that receive the constant upgrades and features that make your site really stand out. So, whenever you receive a message telling you it is time for an upgrade, find the few minutes it takes to do it.

Choose a reliable hosting service

You need to make sure you have chosen a reliable hosting service that comes with all the industry standard security features. Double check that these are up to date and chose a channel that is HTTPS secured. This also gives you added SEO benefits.

Configure Magento site cache

This will help to significantly improve the performance of your site. Select a varnish cache that acts as a web accelerator and helps to boost the speed of Magento by saving a copy of the page in the RAM every time a new visitor lands on your page for the first time.

Secure the server environment

Web security is a hot button topic right now and you need to do all you can to ensure that your server is safe and secure from a whole range of online and environmental threats. If you are collecting sensitive data from customers, then you need to make sure you are doing everything possible to keep this safe.

Remove the test products

Test products that remain on your site not only slow down the front end enquiries but also lead to inaccurate reporting. These non-essential test orders eat into your disk space and slow down the overall speed of your Magento site.

Update Magento extensions

Magento uses extensions for themes and other functions. So, when you update your Magento version it’s important to remember to update any extensions you have too. Otherwise, you may be running slow or there may be some issues operating older extensions with a new software version.

Hire a Magento maintenance company

Of course, all of the above Magento website maintenance sounds easy when you read it, but actually enacting all of those changes and finding the time to do it is easier said than done. Besides, if you’re running a pet business, sports store, health food emporium, or any other kind of business, there is no guarantee that e-commerce and web code is on your list of specialist subjects. And if you’re unsure about any of the above, then it might be easier to enlist the services of a Magento maintenance company.

There are so many aspects of an ecommerce business that need regular care and attention. So, hiring a professional or team of professionals to take care of it just seems like good sense. And you’ll be free to carry on doing what you do best – running your business.

Why choose Perception System for Magento Maintenance & Support?

Our team of Magento specialists has the communication skills you need to keep you up to date with everything that is going on. Our vast experience in working with Magento means we understand it inside and out, and can help you and your business to get the most from your Magento site. Security is one of our areas of focus and we are always responsive when you need us.

We will carry out any essential upgrades to your site and have the ability to make good decisions about what will and won’t work for your business, working with you to optimise your site in every possible way.

It’s not just technical support we offer, however. We also specialise in supporting you in every other aspect of your site. Our comprehensive 24/7 Magento support and maintenance service is designed to make the entire process easy to understand, keeping you informed and in the loop, while helping to make the best decisions to drive your business forward.

Get in touch with our team to find out more about our Magento support services and how we can help you to achieve your business goals. We have a range of Magento support packages to choose from depending on your situation, so you can have a website that works for you.

The post Best Practices for Magento Maintenance and Support  appeared first on Perception System.

At Perception System, San Jose, USA, we have had a number of Magento merchants recently requested helping hands from our seasoned Magento migration team. Their main issues almost confined to loss of SEO traffic caused by faulty migration from Magento 1.x to Magento 2.x platform.

Their tone was consisting of complaints about migration agencies, which are for unknown reasons ignore the many vital aspects. For instance, the main issue that we have determined was organic traffic loss in considerable percentages. Therefore, we have decided to educate our esteemed readers mainly Magento merchants who are planning to go Magento migration within a short span.

Dilemma in Dealing SEO Traffic Loss Due to Magento Migration

When clientele come with SEO and other issues for that they are losing their organic traffic we try to determine it. Based on the nature of the complaint whether it is factual, persistence, as well as indicating what goes wrong during the migration so that we can come up with proper fixing.

Unfortunately, the client has no more time to spend in thorough examination/audit of various parameters to determine traffic loss with valid reasons.

Moreover, we are short of pre & post-migration analytics, and other webmaster-concerned historical data that can give us proper insights to do the correction.

Challenges We Face to Tackle Magento Migration Traffic Loss

In due course, we have several challenges to face, such as:

1) Fixing that Traffic Loss is Due to Migration

If the client has Google Analytics installed successfully previously, and after migration, it is a big help for us to fix that the traffic loss is due to Magento 2 migration mistakes. Otherwise, we have to rely on third-party analytics/software services that can provide us historical data at a price.

2) Recognize Affected Pages due to Magento Migration

After verification of traffic loss is thanks to migration, we immediately focus on the ecommerce pages that affected the most in traffic, ranking, and conversion rate.

The modern Google Analytics has all provisions to analyze per page traffic and other parameter changes with historical data.

3) Identify Magento 2 Migration Impacts on Impressions, Clicks, and Positions

We go to Google Search Console if possible and check Google Analytics report that can provide you pages related data for impressions, clicks, and position parameters.

4) ‘Segregate Structural Content’ Issues in Magento Migration

It is possible to recognize the loss in keyword ranking for the site pages by comparing the pre & post-migration period it may help us to fix the structural content issues happened due to migration.

To obtain reliable data, we used to take help of premium services offered by SEMrush, SearchMetrics, and Sistrix.

Once we have a complete list of affected ecommerce pages due to migration, we compare the traffic drop and performance of running the entire Magento website.

Now, we use ScreamingFrog and Deepcrrwal like 3rd party services to crawl the site in ‘List Mode’ as well as ‘Crawler Mode’ by integration in your Google Analytics. Thus, we can compare the data and find the gaps caused by Magento 2 migration.

Causes for eCommerce WebSite Traffic Loss after Magento 2 Platform Migration

Apart from these,

• We try to find out pages, which are not in the web crawl.

• If there is a migration from HTTP to HTTPS happening simultaneously, we try to fix the consistency of protocol in the crawls.
• We check whether canonical pages are pointing towards right URLs or not.
• We also check blockage of affected pages via Robot.txt or any other method.
• We used to verify redirect logic for relevancy of new pages to older ones, 302 redirects becoming 301, the existence of redirect loop that interfering bots.
• We check affected pages for duplicate content.

How to Recover SEO Organic Traffic Due To Magento 2 Migration

Before re-launching your migrated Magento 2 ecommerce store, we pass through below-mentioned essential steps to obtain maximum recovery.

We Address Crawling Issues of Magento Ecommerce Site at Post-Migration Stage

We submit all the affected pages to Google Search Console for re-crawling in ‘Fetch as Google’ section. Before the submission, we update the XML sitemaps of the storefront to remove old URLs.

After submission for simulation of fetching the pages to Google, we use Screaming Frog Log Analyzer to watch the behavior of affected pages for indexing, crawling, performance, speed, etc. via weblogs. We also monitor indexation of pages, their rankings and traffic trends.

We Manage Inbound and Outbound Links during Magento 2 Migration

We try to keep URLs of all affected pages as such they were at pre-migration time/stage. Thus, we can manage inbound links and keep their advantages intact for the migrated site. For changed URLs, non-existing pages, and similar cases, we apply proper redirects including 301, 302, 401, and so on.

We also take care of internal links and assure that those should go directly to the destination URLs. We redirect the external links of non-existing pages properly to keep linking and SEO benefits intact.

We Manage Analytics Issues in Magento 1 to Magento 2 Migration

There are more chances to commit mistakes in Google Analytics and third-party analytics as well as analysis software and tool setups. Therefore, we recheck everything related to analytics and expect a recovery of all lost traffic within 90 days of final migration.

Our experiences indicated that most of Magento 2 sites get recovery within the prescribed time frame and start yielding benefits of Magento 2.x platform soon.

We Do Benchmark at Pre-Migration Stage

We recommend Magento merchants to add benchmark data by adding an annotation in Google Analytics indicating your launch date. It will appear in graphs and provide us perfect clues that you are regaining the traffic loss or not within three month period

We Select Proper Time for Magento 2 Migration

We use to avoid pick seasons of Magento merchants and use the slack time to go for migration so we can minimize the revenue loss to some extent. Past data from Google analytics help us to determine high sell and traffic periods throughout the year. Thus, we can select a safe period of at least three months.

We Accomplish Data Migration Beautifully in Magento Migration

Meta Data, product data, categories, orders, customer data, content, and much more need careful attention while migrating from one platform to another. It is true that Magento 2.x platform is significantly different from the Magento 1.x. Therefore, it requires some prior knowledge and experiences to accomplish successful data, content, and resources migration.

We use to take two types of backup of the entire site and its resources on the server. The cloud and local hard disc backups assure us for data security in the case of any mistake, mishap, disaster, or accident.

We Go for Thorough Site Testing after Magento 2 Migration

We test site using ‘Noindex’ tags or block the pages through Robots.txt file. Thus, we assure mobile-friendliness, UX, loading speed, and much more without influencing site ranking in SERPs.

Who Can Help You in Dealing Traffic Loss Due to Magento Migration?

After a thorough reading of the post, you might have realized the following things.

“Only thorough knowledge of technical SEO can save you from traffic loss by giving perfect insights.”

A team of Magento developers with profound experiences in Magento migration only can help Magento merchants in recovery after migration.

Our last piece of advice is that you must look an avid Magento migration team and reliable Magento Development Company like Perception System in San Jose, USA. It has a knack for technical SEO. It will help you in the accomplishment of your migration project. It also can help in the recovery of traffic loss by implementing the right measures at the technical and SEO point of views.

The authenticity and reliability of Perception System in Magento migration are unbeatable. It can give you a solid return over your every penny spent on Magento store migration and development, which is out of the question. Let’ move to ask for a quote and see what the differences between a high quality team and a mediocre team.

The post Reasons of Organic Traffic Loss after Magento 2 Migration and Ways to Overcome appeared first on Perception System.

Magento is a free open source e-commerce platform. Magento development company was created in 2008 by the IT Company Varien. Natively very rich in features, it is undoubtedly one of the best solutions on the world market. A true professional tool, Magento is also very scalable and will allow you to go from a simple and basic online store, to ambitious and complex projects, simply by changing it over the years and without having to change tools and assisting in best e-commerce website design.

Magento 2 for auto parts stores provides fast and elegant solutions for e-commerce projects. A strong focus is made on the attractiveness of customer attention, excellent product presentation and user-friendly navigation.

Magento models for automotive and motorbike sites

Magento 2 for automotive and motorbike sites provides everything needed to create a professional website for your business. It is perfect for personal or professional use and has a bunch of widgets and modules that turn your site to your personal specifics.

Once you have chosen Magento 2, you can start creating your website that will meet the needs of your business. The features are numerous and give you the necessary options to adapt your site to your personal taste. Achieving the color schemes corresponding to the identity of the original mark is simple.

The template is user-friendly to search engines allowing you to optimize page metadata and headlines to help you rank your site at the top of the best search engine.

Your completed website will be easy to navigate with user-friendly features like back-up buttons and drop-down menus.

Its themes are adaptive and compatible with different web browsers, making them visible from any device and browser. You need only one website, saving your money and effort. In addition, all users come to the same site, improving your SEO.

Use your gallery to present the cars and bikes you sell, and allowing your visitors to share them via social networks. Shared content gives you free advertising.

Why choose Magento 2 for its online car shop?

More and more people are asking for version 2 of this e-commerce CMS and we want to bring you the best on the market.

Magento 2 was built on the same principles that made the success of Magento 1, namely: the flexibility of the platform, the ability to extend the functionality yourself, the ability to easily deploy new custom sites using the same back office and at the best price.

To enter the world of international e-commerce and lift your business to a higher level, you need a decent website, which will help you reach customers.

All you need to do is replace the default content with yours. The Magento platform gives you the necessary control over the look of your shop. You can also add the desired feature to your store since many plugins and extensions are available online.

Magento 2: a powerful solution for e-commerce

1. A feature-rich platform

Magento offers a multitude of features more powerful than each other.

Whether for marketing, with the possibility of polls, newsletters or promotional offers. But also cross and up selling, ie to link articles between them according to different characteristics or to suggest products with a higher value. These tools have a real positive effect on the sales of your shop.

Magento also offers you the possibility to have a multi-language and multi-currency shop. It should be known that French e-commerce is growing more and more internationally and Magento has become aware of it. Thus your e-commerce has the ability to be available in more than 80 languages and a large number of different currencies. Thanks to Magento, your shop will be able to radiate all over the world, especially in the countries where the biggest manufacturers of cars and auto parts are.

The strength of Magento is also the multi-shop. The platform makes it possible to publish one or more e-commerce sites from the same back office. In this way you can easily manage a single database produced for several sites.

Finally, Magento has set up a wide range of features concerning the management of orders and their shipping, this includes the calculation of shipping costs, choice in shipping methods, delivery management, order tracking or still creating invoices.

Magento thus draws its power from the multitude of functionalities that the platform for e-commerce proposes

2. A very advanced catalog management

Magento provides e-merchants with great flexibility in managing their catalogs, regardless of volume. The solution includes features to control stocks, prices, quantities or promotions in a very advanced way. It is thus possible to define infinity of product types that will be different thanks to certain attributes.

The management of the catalog is very important when creating an e-commerce store, the more the catalog will be of quality, the more the customer will be satisfied.

3. High quality graphic themes

One of the advantages of this platform for e-commerce is the large number of graphic themes available.

So you will be sure to find a theme that fits your industry and your universe. This is very important, because the visual aspect of your site will have a direct impact on the consumer who seeks not only to buy but to live a real experience that is a key element for him to return to your site.

Today the customer experience has become very important and many e-commerce experts consider this point as the main purchasing factor in the near future. Having a site with a visual aspect becomes essential.

4. A growing community with many tips and advice

Magento has long suffered, in France, a community too English. But today there are a large number of forums dedicated to this e-commerce solution. This allows, in addition to helping e-merchants, to help developers and thus enable a constant evolution of Magento by creating new modules that are useful and tailored to everyone’s needs.

The community is an essential point about the power of a platform; today the American solution has earned its place in France.

5. An evolutionary platform

Magento is a scalable platform because it allows e-merchants, regardless of size, to initially use the free community version and add thereafter functionalities and modules whose performance level is similar to the version business. This reduces costs, evolves over time and responds to new market demands.

For this year 2018, Magento 2 for your online store offers our new integration which is that of shipping parcels to customers around the world.

Ship your parcels automatically with your Magento 2 store

We know how the logistics of your online store can be a time-consuming and repetitive, so much so that it becomes a significant point of friction for your business.

The major benefits of the SendCloud solution are: You connect your site in 1 click, you divide the time spent preparing your parcels by two and boost your conversion rate by offering many delivery options. Also, the provision of the relay points card allows your end customers to choose a trusted method next to their home. This option is also the cheapest in terms of shipping cost, everyone wins.

Set up relay points with your Magento 2 store

Relay points are an essential delivery option for the development of your business. Indeed, less expensive than home delivery, the latter is a considerable lever for your conversion rate because of one of the preferred methods.

To integrate it at the time of your check-out via SendCloud, nothing simpler: direction your interface in the tab Settings> My shops.

Click on the small stylus to access the settings of your shop and tick the box “Relay Points”.

To then display the method on your site, go to your Magento back office, in the “Stores”> “Configuration” tab.

Then click on the tab “Sales” then “Shipping Method” and add the option of relay points.

You will now be able to access, in your overview of the shipping methods, the option “Service Point” which you must authorize by clicking on “activate”. All you have to do is define your shipping rate according to your products and margins.

Offering free shipping can also be critical to your online sales rate, but be careful to consider any potential cost of return. In short, a real calculation is to achieve to offer the best rates to your customers while remaining profitable at your margins.

Let’s go! Relay points are now available at the time of your check-out.

Here are some benefits of Magento 2 that can help us

Do we really need it?

Magento therefore benefit from multiple strengths but several weak points are still worth noting.

1. Getting started

The Magento website is a bit complex and will offer you various versions of the CMS. The only one free is the “Community” version.

Magento, by the number of features it offers, becomes complex to use. On the developer side, a solid grip can take between 6 and 12 months (against only a few months for Prestashop for example).

Moreover, even if the number of forums dedicated to the Magento solution increases, several questions remains unanswered or is difficult to find, this is a real problem when you start your e-commerce activity.

2. A platform not adapted to all e-commerce

With shared hosting you may encounter some difficulties in quickly displaying a site created with Magento. A dedicated server is therefore preferred.

Even if Magento adapts very well to the graphics level for each field of activity of e-merchants, there is still a difficulty in the evolution. Indeed, online shops are becoming more complex and many are out of the scheme: order / shipment. Unfortunately, Magento has trouble responding to such requests, to remedy the changes are complex and expensive.

3. Slowness

It’s one of the heaviest CMSs, resource hungry.

A major problem of e-shops created under Magento is that they suffer from a considerable slowness compared to other solutions such as Prestashop. The problem lies mainly in a bad initial implementation but several (rather complex) solutions exist to remedy it.

The opinion is therefore formal about the Magento tool and is an excellent platform to create its e-commerce but, as you have seen, it is not for everyone. Between functionality and ease you have to choose. Before you start choosing your solution, do not hesitate to read our article about Prestashop solution, the other great e-commerce solution.

4. The customization of Magento 2

Magento still requires some technical expertise to have a responsive site and maintain it. We advise you not to use it for your first e-commerce site!

That’s why Magento 2 offers to train a Certified Professional Developer, through a mostly scenario-based review, which is designed to validate the skills and knowledge needed to customize Magento 2 in certain areas.

This review is for a Magento 2 developer who has extensive knowledge of Magento 2 development concepts and experience in implementing and customizing Magento 2.

Conclusion

You now have the compelling reasons to choose Magento 2.0 for your car shop and also its disadvantages.
It’s up to you to decide!

The post Compelling Reasons to Choose Magento 2.0 for Your Automotive Store appeared first on Perception System.

Here, we are going to emphasize over them that how these common Magento SEO issues can be fixed. Let’s check it out all these issues.

To Increase Speed On Mobile

Gone are days when we used to get stick up with tablet, computer or laptop. But they all have been replaced with the smart phone as they can be accessed whenever you want. Speed is the most important thing that cannot be circumvented at any rate.

Magento gets slow in some cases and it can truly affect the organic search performance. Do not let affect the crawlability of the website just because of slow speed. Magento Development Company always emphasize on this and they keep informing their customers in respect of this.

Technical Guide To Fix This Issue

You can follow this guide prior to and after setup:

You can also go for utilizing the content delivery network using the Cloudflare.

In order to reduce the weight of assets, it would be good to compress front-end assets and images. It is quite beneficial for increasing the speed.

Go with a server coming up with sufficient RAM and configure it correctly.

Do not forget to disable Magento logs (which generally comes up as default). You need to ahead to enable log cleaning in the back-end.

How To Do Product Title and Header Tags

It is being mentioned that Magento by default does not take the product name as title tag in proper way. This thing does not help in respect of SEO.

Technical Guide To Fix This Issue

Go for manually assigning the title tag in order to get desired result in respect of SEO. But for a large e-commerce site having a legion of products, manually assigning would not be helpful.

To fix this issue, it would be good to go use a template for products having variable like type of the product (shirt), color of the product (white), what about the brand name and what gender is being targeted. This way helps to make the page a bit more effective. And the most important title tags can be optimized manually.

Layered Navigations & Parameter URLs

Many of you may be thinking what does it means by the layered Navigations. Actually, it is also called faceted navigation. It is the same section having different categories that you find first on the product page to go for filtration. It plays a major role to get the desired product following the multiple filters like shade, price, and manufacture and so on.

Though it is useful but this technique also lead towards the content duplication issues and over-indexation as well. It does not associate with a particular platform but it goes with all sorts of e-commerce platform. It creates SEO oriented issues.

First, quite long URL are not that way much useful in respect of SEO. Filter option does not bring variety of pages but most of pages hold similar data. They also do not have unique meta tags and content and it leads to low quality.

Technical Guide To Fix This Issue

Head to MANAdev Layered Navigation Filter and you will have several Tabs like General, Advanced, Color and Images and appropriate sections will appear after clicking the tab. Some tabs might be shown or hidden.

Amasty Improved Layered Navigation will surely help to stay away from these issues. Moreover, it doubles the profit.

Number Appendages

And there is another Magento issue that it tends to add a number of the end of the URL. You may be thinking why it happens. It is because of using the same URL already being used. Ignoring them can also lead to big issues. This issue also occurs if products are updated via a CSV.

Technical Guide To Fix This Issue

It is too easy to fix. You need to remove the rewrites from the rewrite table. It is quite easy to do as well as bring the best benefits to your site.

Search Pages

Though Magento is quite helpful to bring the best benefit to your e-commerce but sometimes it is too annoying. One of the most irritating points in respect of Magento is when catalogue search pages index by Google. Now, the point is that how you can fix them since they can be a legion of.

Technical Guide To Fix This Issue

To get rid of this issue, we suggest you disallowing the assigning noindex. What you need to do is just follow Meta robots tags to the search page and the children queries available in the directory. Are you have any sorts of issues with crawl budget, then you may go for using the robots.txt file instead of Meta robots tags.

SITEMAPS

Magento is being used on a large scale as it targets a number of benefits in one go. But it is pretty rubbish at the same time when it comes to create XML sitemaps. With the help of XML sitemaps, it becomes easy to create the standalone sitemaps having pages that you do not wish to get accessed by search engine.

Technical Guide To Fix This Issue

To get rid of this, it would be good to create two XML Sitemaps at the same time. These two would be good in order to manage one for products and second one would be category & content pages.

Having two XML sitemaps makes easy to visible the indexation of pages via Google Webmaster tools. This thing also makes easier to get accessed all pages by Google. This thing must be followed if you have a large site.

It would be good to split products out either by its brand or type in case if you are running a large website. Following this tip also makes possible to provide more insight into indexation.

In an index sitemap, it would be good to add difference reference. You can do it on your own if you have enough knowledge otherwise you may go with Magento Development Company.

How To Configure Magento To Work With A New Domain?

Are you also contemplating that how to configure Magento to work when you want to work with a new Domain. It is being mentioned here that there are two ways to configure in order to work with a new domain-

Edit the Magento database to Work Within A New Domain

This is the first way in which you have to go for editing the Magento database. Now, you may be thinking that how to do this. For this, you need to go to your cPanel php MyAdmin. Here, you need to choose your Magento database available at the left menu.

Get the table called core_config_data and then click on it. After this, you need to click the Browse tab and they you are all set to edit the first two fields: web/unsecure/base_url It is time to click the pen icon in front of each of them to replace the old domain. Feed the new one and press the button “GO” in order to save the changes.

Clear the Magento cache to Work Within A New Domain

The new one is dedicated to clear the Magento cache. Here, we are going to mention how you can clear the Magento cache. Head to Magento Installation directory since Magento cache folder is available here then you need to follow this -/var/cache.

Just head to cache and delete the folder. It is being mentioned here that variety of Magento issues can be fixed just by deleting the cache. If you have been going through the issues, then you may follow this tip.

In The last

To get Magento Migration done, you must hire best magento developer who having enough knowledge. They know how to get it done in a right way. It seems important to mention that every Magento implementation is different and they need the different ways to get treated.

The new SEO challenges can be identified from case to case to as they all differ from each other. There is no particular one rule can go with all sorts of Magento implementation. It is being suggested that an expert technical SEO must be added at the earliest stage of the site to keep going in a right way through the development of the site.

Author Bio

Ronak Meghani is a co-founder of Magento IT Solution Pvt Ltd, A Leading Magento Development Company in the USA & India.

The post The Technical Guide To Common Magento SEO Issues appeared first on Perception System.

If they don’t, they’ll hop out. Hence, your homepage should be attractive enough to hook your potential visitors and compel them to come back later. And if it’s eye catching enough, it can work in more ways than just keep your visitors hooked!

One of the best ways to attract users is by displaying flashy products on your homepage. When they see the product, they’ll know they want to buy it because you capture their attention. Hence, today we are going to learn how to show products on the homepage of your Magento 2.

There are two types of products that can be shown on the homepage

Products from Specific Category

To show products from a specific category, login to the admin panel of your store and go to Content ? Pages from the left side of the page.

Navigate to Select and click on Edit from the Home Page’s dropdown as shown below:

Now scroll down and go to the Content section. Click on Insert widget option from the editor.

Select Catalog Products List from Widget Type options and provide all the details according to your need. At the end of this page there is a Conditions attribute, select Category from the options and choose the category which you want to show on the homepage of your store. Now just click on Insert Widget.

After adding the widget for displaying products from a specific category, click on Save Page.

Recently Added Products

To show recently added products on the homepage, click on Insert Widget option again from the editor.

Select Catalog New Products List from Widget Type options and also provide all the details according to your need. Now just click on Insert Widget.

After adding the widget for displaying new products, just click on Save Page.

And you’re all done! Just launch the homepage of your store and you will see your desired result.

Final Words

Your website’s homepage plays an important role in achieving the sales and conversion goals of the store. Having products on the homepage helps in boosting the sales of the products and I have shown you how to add two types of products list. After following this simple tutorial, you should now be able to add products on the homepage of your Magento 2. If you have any queries, just use the comment section below, and I will come up with simple solutions for you!

Magento development services or want to hire a dedicated Magento developers, feel free to connect with us any time.

Perception System helps businesses whether they are a corporate or an organization, IT software companies, requiring on-demand dedicated software development teams. We help acting as their extended in-house development department to serve their software needs.

The post How to Show Products on The Home Page of Magento 2 appeared first on Perception System.

As Magento sites deal with the sensitive data of customers, it is a favorite target of hackers. When you are in online business, protecting your customer’s data becomes your first priority as it is directly linked to your reputation.

In case, you face a security breach on your site, you suffer tremendous loss- loss of merchandise, customer’s data, blow to your brand’s reputation, etc. Therefore, you need to be conscious about the security when developing Magento store. A few effective tips are highlighted here below that will increase the security of your Magento site:

1. Use the Latest Version of Magento

If you run your E-store on an older version of Magento, your site is widely exposed to various online security threats such as credit card hijack, ransomware, execute code, SQL injection, directory traversal, spamming, file inclusion, etc.

To keep your site safe from such harmful online threats, you need to upgrade your site to the latest versions of Magento (Magento 2.1.2) and which has better security features that its predecessors.

2. Use Complex Admin Name and Strong Password

Generally, most of the people use plain and simple username and password for their E-accounts. This makes their accounts an easy target for online hackers who look for the sensitive data of customers for making financial gains.

When you operate a Magento store, use a complex user name (for Example- Hatachi481&^%) and a random password (For instance- Ty1#$%^2) so that hackers can’t predict them easily.

You also need to keep updating your site’s admin name & password from time-to-time to keep your website secured. Also, never use the same password if you operate more than one Magento site.

3. Get Encrypted Connection (SSL/HTTPS)

When you operate an online shop and process the sensitive details of customers through your software, you need to use an encrypted connection. The main function of an SSL is to encrypt all communication between the browser and the server and make sure that all data flows through a secure (HTTPS) connection.

You need to use an encrypted connection on your site to gain your client’s trust which is must for the success of any business. You can get a secure HTTPS/SSL URL easily for your Magento store by clicking on the tab “Use Secure URLs” in the system configuration menu.

It protects online transactions on your site’s server and makes your Magneto site compliant with the PCI data security standard in an easy way.

4. Use the Best Antivirus on Your PC/laptop:

As online security breaches are quite rampant these days, you face various online threats such as trojan, spyware, malware, Adware, etc., on your PC/laptop when you browse through the Internet. This could damage your computer/laptop, networks and online transactions too.

You need to use the best Antivirus on your PC/laptop and update it from time-to-time to avoid such security threats. Generally, when you use a PC/laptop with anti-virus, it warns you against visiting harmful sites and installing malicious software.

5. Don’t Use The Same Email for All E-accounts

Many E-business operators use the same simple Email address for different accounts on the Internet and thus, their email becomes known to all, allowing sophisticated hackers to hack it easily and gain some financial advantage. Don’t repeat this mistake again and again.

Always use different emails for different E-accounts and try to keep them private and confidential as far as possible.

6. Use Magento security Extensions & Update it Regularly

There are numerous Magento security extensions that help you to protect your site from various online threats. Just Download a good security extension from Magento connect or any reliable 3rd party sites. You also need to keep updating your Magento extensions from time-to-time. To do so-

Step 1. Go to the Magento Connect Manager,

Step 2. Click on the system- “Magento Connect”? “Magento Connect Manager”. For this, you need to sign in again and confirm your administrator identity. Here, you can scan your extensions and look for updates. If updates are available, they are highlighted in yellow.

Step 3. Select one upgrade and click on “Commit Changes.”

7. Activate 2 Step Verification

Many times, it happens that online bully elements access your login details through various unfair practices and hack your site even when you use a secure email and random password. To avoid such unpleasant situation, you should think of using 2 step verification to sign into your Magento store.

As a matter of fact, 2-Step Verification works as a protection layer on your e-accounts and makes it hard for hackers to hack your account. Once you active 2 step verification on your site, your site is safe from unauthorized access. When you try to log into your Magento account from a new computer/PC, you get a temporary code on your Mobile device to verify your identity and log into your site.

8. Get Your Site Reviewed From an Expert Magento Security Professional

Novice Magento site owners don’t have a clear understanding of various security flaws and vulnerabilities, which increases their site’s chances of being hacked by hackers.

If you run a Magento store and you have a little knowledge about its numerous security issues, don’t hesitate to get your site reviewed by an expert Magento security professional to keep it safe from online threats.

9. Backup Your Site’s Data at Regular Intervals

Several Magento store owners made a blunder by not backing up their site’s data. This causes them a great loss when they lose their site’s access due to a hacking attempt, computer catastrophes, employee errors, wrong updates, etc.

If you keep your site’s backup, it will be easier for you to get your site back easily using backup data.

10. Use a Reliable Hosting Service

When you start your Magento store, you tend to go for the cheapest shared hosting to cut down your cost. Always keep in mind that Magento stores hosted on shared servers are more prone to online attacks.

Therefore, it will be better for you to choose Virtual Private Server (VPS) hosting, dedicated Server hosting or cloud hosting to run your site. A good web hosting company will help you to run your site smoothly and keep it safe from online threats.

11. Restrict Your Site’s Admin Login from Other IP Addresses

If your site is run by a team of professionals, you can increase your site’s protection by denying login attempts from other IP addresses. Just restrict your site’s admin area to be accessed by the IP addresses you want.

Final Thoughts

Ensuring the security of customer’s data is must for all E-shops developed with Magento. Using the above mentioned tips and tricks, you can boost your site’s protection up a great level.

Author Bio: Emily Benson is a passionate blogger and CMS developer. She is currently employed at HireMagentoGeeks Ltd. and handles all HTML to Magento theme conversion projects. When she gets free time, she loves to go for camping.

The post 12 Ways to Strengthen the Security of Your Magento Store In 2017 appeared first on Perception System.

Today, Magento has been people’s first preference when it comes to develop an eCommerce website as it is the most advanced eCommerce platform, allowing owners to get a high-end e-store.

But developing a perfect e-store needs special expertise, skills and qualities; therefore, businesses should hire an experienced and qualified Magento store developer, who has special expertise and knowledge of Magento and its solutions. However, there are some important and must to have skills that every developer should focus.

We have listed 6 must to have skills in this blog that every Magento store programmer should focus on to meet the requirements of website owners

1) Creativity

As we all know that having technical knowledge is important, but it is also essential that your hired developer have some creativity. After all creativity is the mother of all the innovations.

If he your hired programmer is not creative then it will be not possible for you to make that much impact online. Moreover, it also important that you look for innovative approach in coder so that he will help you out in making your store on the topmost position.

2) Flexibility

One of the most important skills of any Magento expert is the pliability. It is must that the hired expet is not only constrained on particular language. He must be open to work on various languages without any hassle.

Developer needs to focus on both cording the back-end of the site as well as front-end of the website. As a Magento professional, he must have knowledge about different extensions and modules to make your website flexible.

3) Core Technical Knowledge

Apart from above two mentioned skills, core technical knowledge and competency is also required in professionals as it is must that he have some strong technical skills in the development of website, modules, extension, integrating payment gateway and much more.

4) Quality

Well, who don’t want quality work? Everyone present here are looking to get best quality work so that they can make excellent impression among their customers and compel them to purchase from their website.
Hence, Magento shop developer needs to focus on the quality of their work as he should work hard to provide top quality work to his clients so that they feel satisfied.

5) Capability to Solve Problems Quickly

We all know that developing a perfect eCommerce website on the Magento platform is not as easy as it sounds. Programmers can face lots of problems while developing the website, so it is crucial that he must have capability to solve problems quickly. If he doesn’t have a solution for the problem, you will not get your desired online store to sell your products and services.

6) Reliability

Magento programmers have to work 24 * 7 to develop a perfect Magento website. However, whenever any website faces any problem he/she needs to resolve it immediately irrespective of the time. To complete project under given time period, they need to work beyond their limits to meet the expectations of the customers.

However, it is also important that he/she must be a very reliable so that he/she can assist you in providing projects in a timely manner and assures you about the quality of your work.

So, these were the 6 must to have skills that every Magento store developer should focus on so that he can deliver best yet effectual quality services to make their customers’ project successful. However, if you are looking for one such Magento developer for hire, you can click here.

The post 6 Must to Have Skills That Every Magento Store Developer Should Concentrate appeared first on Perception System.